“How to Unlock Doors of Profits
For Your Salon and Spa”

Is Your Dream in Danger Because There is Too Much MONTH Left at the End of Your MONEY?


From the Desk of Andrew Finkelstein
New York, New York

Hello Salon/Spa Owner,

Remember the first day you opened your business…the promise of a future where you do what you love and get paid for it?

You opened your spa or salon because you had a dream—not just about money—but about helping people look and feel better.

So why does this sound like you right now?

  • Your shelves are stuffed with product, but sales are slow;
  • You’re pulled in so many directions, with client work, paper work, and busy work;
  • You’ve got great staff, but it can be like pulling teeth to get everyone on board for training, to work together, or to schedule vacations;
  • You’re fed up with the back-biting and recurring personal conflicts among your staff, not knowing who to trust;
  • No matter what you do, expenses and payroll just seem to keep growing like weeds, but your revenues aren’t keeping up;

Frustrating, I know. It doesn't have to be that way. You have read about the successful spa owners, the ones you see smiling in magazines…I know several, including one you will meet in just a minute.

My name is Andrew Finkelstein and for over 20 years, I have been helping salon and day spa owners like you make more money and reconnect with the fun they used to feel about work.

Many of the names you read about in the salon magazines come to me for the very same things I am about to share with you. Believe me, they have the same challenges that you have...even though you may not know it from the outside looking in.

You share something in common with them…so let me share this with you.

  1. Your people could do to you exactly what happens all too often in our industry—WALK OUT. Only this time YOU’RE the one left holding the bag, left high and dry with a big pile of bills to pay, frantically scrambling to call your clients so they don’t leave.
  2. The salon business is a people business. Unless you’ve built a strong foundation, you may always have that gnawing feeling in the pit of your stomach. Because frankly, you may be concerned about your good people walking out on you, if they wanted to.
  3. Look, if things could be different, if you could get control over your business, if you could earn the type of money you deserve to earn—wouldn’t you have done so already? Of course you would have! Especially since you’re the one who takes the risks and makes the investments in your business.

Any one of these issues is enough to send you over the edge. But all of these are fixable...and without a huge investment of time, energy or money.

Let Me Share With You How I Can Help You
the Way I Help Top Industry Professionals

Imagine…the only thing separating you from being the Top Dog is something so basic and simple you might underestimate it, or worse yet, overlook it entirely.

The truth is that all of the industry leaders have one thing in common, and it’s this one thing that separates them from the rest of the pack. Believe me it’s not beauty, brains, or a lucky break that got them to where they are (I’ve worked with them personally. I KNOW!).

What they have is FOCUS. It’s the key ingredient to their success. And you know something? You have that ability to focus too.

When you don’t have proper focus you end up with a ton of unnecessary, energy-draining problems. It doesn’t have to be that way…and you know it. But there is a difference between knowing and doing. And the difference lies in taking FOCUSED ACTION.

So how do you do that? Easily and simply. In fact, the solution is so obvious you will be stunned when I tell you.

The answer lies in having a firm, clear, written direction that you and your team can actually use each and every day to build the business, bust through problems, and stay focused on the same page. Now that is true focus.

I know you’ve heard this before…

The truth is the number one cause of
business failure is NOT having a plan!

…especially in our industry. And since I realize you don’t have a heck of a lot of time to spend on creating a plan, I have exciting news for you.

The One Page Business Plan® is different than any other type of tool you have ever experienced. In less than 90 minutes you’ll walk away with your first draft using this easy, step-by-step system. In fact, the useful plan you end up with is instantly actionable.

Here’s how it works.

I start helping you in the One Page Business Plan® by:

  1. Giving you back the power you've always had;
  2. Sharing innovative tools to make running your business effortless;
  3. Showing you how your business can look when it is working. You won’t need a degree in math or business, but you will need to surrender your disbelief that you can do this right now.

You won’t need a degree in math or business, and I know you may be skeptical. And that skepticism may be stopping you from taking simple action with very little risk. So isn’t it about time you stopped being your own worst enemy?

You can even keep your artistic flair and inspiration that drives you—because that is your real passion.  It's what makes you unique.  It's the reason you ARE!

I’ve spent over 20 years with people just like you using every business management tool in the book. And I can tell you out of everything out there, nothing compares to this. It’s the one thing you can’t miss.

In fact, if you are:

  • juggling the cash at the end of the month;
  • trying to pay all the bills, hoping that there’s enough left over to pay yourself; and
  • taking home less than you made when all you did was stand behind the chair…you are NOT alone.

Salon businesses, large and small, are challenged; however, there ARE people succeeding. Here’s the one rule most miss, even though it is staring them right in the eye.

There Are Two Types of Spa/Salon Businesses; Those Who Focus and Those Who Lose Money

The Focus Formula In Action

Washington DC Spa Owners Take Control and Discover a 300% Increase

Gary and Terry, owners of Ilo Salon and Spa in Washington DC, can tell you about focus. They’d been in business for nearly 20 years and had enjoyed success as well as experienced disappointing failure. The problem was that over time their ability to stand on their feet for those long hours wore out. They had been focusing on being great hairdressers and they decided it was time to focus on being great owners instead. They wanted to make more money from the business and less from their own two hands through hard work.

So last January they decided to focus on 3 keys they believed would move their salon forward.

  • Hiring new team members
  • Retention of clients and staff
  • Retail Sales

By focusing on just those three things in the forefront of their minds throughout the entire year they achieved more than ever before. The result? Overall Sales increased by 10%. Even more significant was their bank balance went up by 300%.

In other words, cash in the bank was triple (3X) due to management focus. Now that they've the focus formula down, they can look forward to another banner year.

And the real answer staring at your right now:

When You Choose to Take it,
There is Relief

The successful salon/day spa owners, the one’s who you see featured in the trade magazines, the one’s who’ve carved out deals with the product manufacturers, are just ordinary folks who have the desire to do extraordinary things.

They're no different than you are. None of them started out with a silver spoon in their hand and a check for $1 million to invest in a beautiful sell on a day spa.

Most of them started out behind the chair or in a beauty room. I know first hand this is true since I’ve worked with many of them from the beginning. I know the secret of what each one of them had going for them in the beginning.

And I’m willing to share that secret with you.

I’m sure you’ll probably say to yourself, “I knew it all along.”

But when you take a moment and think about it, the secret is something that many “know about” but few take advantage of.

At the end of the day the most successful folks in our business are no different than you are. They just put the secret into action.

Despite what anyone else will tell you, your success boils down to this:

  1. What do you want to do with your business AND your life?
  2. What is your vision for the business?
  3. What are your strategies to take the business forward?

It all comes down to you’re looking into the mirror and saying to yourself…

“I have a great salon/day spa team. We do a lot of business and make good money, have fun and at the end of the day I have a life too!”

(In fact try to read this out loud right now for fun.)

If you’re really interested, if you’re truly dedicated to your profession, your salon, your clients, your team, and yourself, then you owe it to yourself to do something about it. You’ll want to take advantage of what I’m going to share with you. And I’m going to make it easy for you to do that.

How To Improve
Your Spa or Salon Business

Frankly, I know you’ve probably tried this program or that seminar. There’s a lot of “good” stuff available today. However, I also know there's a lot of phony baloney going on out there in the beauty business.

How do I know this? I've been there as an owner of a salon, much like yours, facing the same challenges, with this business guru or that manufacturer, hawking his wares at me, telling me how what they do will help me.

It’s not that their stuff isn’t good…but who has the time?

I realized what this business needs is a practical, easy to do plan that even the busiest salon owner can use.

I'm an organized mess and I run a $4 million Salon Spa and this allows me to have clarity, structure, set goals, and focus on them. We have such a great plan for 2007. So far, whatever we target, whatever we we've picked, we've accomplished.
—Luda Conti, Owner, Avanti Salon Spa, Manalapan, New Jersey

You don't have to reinvent the wheel. It's all done for you. Here’s exactly what you get:

  • CD filled with reusable templates
  • Step-by-Step Workbook
  • Instructional Teleseminar
  • And 30 minutes of private coaching with Andrew Finkelstein (for as long as I can make this available)

I’ve put this package together to give you a high powered solution that works in record time.

  • We start with the best selling book “One Page Business Plan®.” A ground-breaking book that reveals to you a simple, step-by-step method to create a useful, practical, results oriented, salon operational plan. All on one page!
  • Next you get a CD filled with business building templates that go along with your plan. Use this CD to easily create score-cards that track your results, action plans to keep you on track, and much more.

But there’s still more to come. I believe these dynamic tools will be so transformational for you and your salon that I’d hate to have you have them sitting on your desk. I want you to use them. So as part of the package, you get an instructional tele-seminar where I show you exactly how to use these tools. You’ll be amazed how this 60 minute power-packed tele-seminar will save you hours of your precious time.

And here’s the best part, I’m going to personally give you 30 minutes of private coaching, answering any questions you have about your plan or about your business. It’s a rare opportunity for you to get some custom tailored answers on how to best use your plan in your particular situation.

  • CD filled with reusable templates ($47.00 value)
  • Step-by-Step Workbook ($34.95 value)
  • Instructional Teleseminar ($97.00 value)
  • And 30 minutes of private coaching with Andrew Finkelstein (normally reserved for Platinum members only) ($300.00 value)

The Total Value is $478.95
and Yours For Just $97 $77

Get Your Year In Gear Special $97 $77

Why am I doing this?

First, after all my experience with the leaders in the industry, I have always known I wanted to help passionate owners, like you, who before now, this information was out of reach financially. So I extracted the main ingredients and formulated this package. For the first time ever, I am making this information widely available for as long as I can.

I’m so confident in the quality of this material that I’ll assume all the risk.

The total value of this program is $478.95 and yours just for $97 $77. But, as a reader of The Finkelstein Report I’m going to put it into your hands for a thirty day trial offer. You will receive the package; The Book, the CD, the live conference call, and the private consultation. I’m so confident of the quality of this material; I’m comfortable in assuming all the risk. If you are not completely satisfied after your 30-day trial, I will refund you the $97. No questions asked.

It’s as simple as that. Just let me know you want to experience your own test drive of The One Page Business Plan® and we’ll ship it off to you. If it’s not everything I’ve described (and more), just return it within 30 days of purchase and never owe a dime.

Get Started Now!

Stop putting your dream on hold and accept the truth; why make excuses about losing your focus when you can get paid to do what you love?

That’s why you’re here, isn’t it?

Remember it’s your life and your business; you deserve the best of both.

You Can Unlock Doors of
Profits For Your Salon and Spa

One Page Business Plan® Program
Order Form

Yes! Send me my One Page Business Plan® Program to show me how to focus my salon/day spa and my own energy and talent to make more money with less sweat.

I understand the One Page Business Plan® Program for Salon/Day Spa Owners includes:

  • CD filled with reusable templates ($47.00 value)
  • Step-by-Step Workbook ($34.95 value)
  • Instructional Teleseminar ($97.00 value)
  • And 30 minutes of private coaching with Andrew Finkelstein (normally reserved for Platinum members only)
    ($300.00 value)
  • Extra Bonus: Plus, you get access to a special site with the MP3 recording of the tele-seminar, so you can listen to it over and over again.

Remember the Second Part of the Equation;
There Are Those Who Focus AND
Those Who Lose Money

Look, as an owner/manager you tend to keep things inside. You’re the only one who really knows when things aren't going well. Knowing what you know and keeping it all to yourself can become nerve wracking. Worse yet, you could give yourself an ulcer.

In the meantime you feel you don’t have a grip on the business that you’d like to have. It feels too out of control, although it may not look that way to everyone else, it sure feels it to you. Days pass by without much of anything changing, except your cash flow. Sure some days are better than others, but overall, even if it improves slightly, it’s never enough for you to breathe a sigh of relief, because you’re always walking on the salon/day spa business tight rope.

For many of us, running the business can be so stressful we simply ignore the numbers, hoping that things will improve. However, knowing deep down that things won’t get any better unless we do something about it.

You can't afford to bury your head in the sand. You owe it to your clients, your team, your family and yourself to face and resolve the issues. The only solution is you, your brain power, and your focus.


Andrew Finkelstein
Founder and Director

PS: Would you do me a personal favor? When your one page plan helps transform your salon/day spa, would you drop me a note at The Beauty Resource. I want to hear about as many success stories as possible.


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